High Country Harley Davidson
MARKETING & EVENT MANAGER for multiple dealerships.
Developed, implemented, and maintained marketing strategies aligned with organizational objectives. Managed all promotional activities, advertising, and marketing staff; established and monitored overall budget for marketing, events, and employees from all departments. Supervised staff in sales and design departments.
– Event Planning
– Email Marketing
- Increased revenue by 40%, totaling over $5 million in one year.
- Managed $300,000 annual budget, with rate or return and tracking at 3% of revenue.
- Retained 100% of employees in marketing department.
- Planned and executed all in-house events and trade shows, as well as off-site promotional events, creating event calendar six weeks in advance.